The itch for important hair changes is unquestionably hitting in Hollywood, and the girls are going blond. In the span of only weeks, Billie Eilish, Selena Gomez, and Lucy Hale all demonstrated new bleach-blond dye tasks, shocking fans and beating Instagram documents across the way.
And while going blonde for spring is nothing new–sun-kissed hair and warmer weather go hand in hand–that the specific shades of blonde indicate a major shift. No icy undertones here; rather, each woman went with a bright yet warm, buttery-blond colour. I would not go so far as to call the shades natural-looking, as they’re nonetheless bold, vivid, and clearly bleached, but they are definitely closer to a toddler’s blond than Elsa’s.
For the last decade or so, moving”maximum blond”–forcing your own hair to the limits of bleach harm –was all about the platinum look. Believe Kim Kardashian at Fashion Week, Lady Gaga for her entire Oscars stint, and needless to say, Miss Daenerys Targaryen herself. It is contemporary and edgy, and has the ability to completely take a peek –even in case you look cool and mysterious. It made sense that it became a favorite of both celebrities and It women alike.
But with this fresh wave of warmer blonds popping up, it raises the question: Is this the end of platinum?
Crayton Eisenlohr, a colorist in New York’s Mark Ryan Salon along with the guy behind Nicola Peltz’s honey blonde, thinks it could be. “I definitely think warm hair is back,” he states, and calls that the shade Old Hollywood blond. “It’s more classic, and in the times we’re living, classy tends to fit better than trendy.”
Classic is a great term to describe this brand new wave of blonde. In addition to the channeling the heyday of Hollywood, it also has a different’90s or 2000s feel–think Drew Barrymore or Whitney Port on The Hills–perfect for fashion’s current obsession with nostalgia.
Rachel Bodt, colorist and Matrix brand ambassador, says that many of her clients have been easing away from platinum in favor of vintage blond. “I’ve had a whole lot of customers walking in who want their blond to feel much more sunny and buttery,” she says,”almost something more realistic from sunlight and less in-salon hair color. It feels more organic and lived-in, and not as done; even more beach-vacation-meets-little-kids’-perfectly-sunny-blond highlights.” To nail the shade, she says to request”something buttery, embracing the warmth–think sunny and bright.”
Nikki Lee, celebrity colorist and just half of the team which took Gomez blond, adds that warmer tones are a indication of brighter times to come. “Cool shades can be hard to pull off and tend to be more edgy,” she states. “Warming things up gives it a softer, more youthful look. Warmer tones also read brighter and shiner, while cool tones can fall flat and look dull. With the weight of the world everyone wants to look like sunshine!”
There’s also the simple truth that along with changing tastes, warmer tones are generally lower-maintenance. “Warmth is also easier to pull off for the vast majority of people, both as far as flattering skin tone, salon maintenance, and hair integrity over time,” states Eisenlohr.
Despite the color being less work compared to trendy blonde, you’ll still rack up plenty of time and money in the salon, particularly if you’re not a natural blonde. Therefore, if you’re not as committed but still want to channel the same vibe, Eisenlohr says to test highlights instead of an allover”background color.”
Riawna Capri, a colorist who worked on Gomez’s hair, adds that although warmer colors are certainly trending, it is still important to have some cooler tones weaved in so it does not read as straight-up yellowish.
“There should always be that perfect balance when working with warmer tones,” she states. “You definitely don’t want to go yellow; you want to be more golden. Even though warmer blonds are in, yellow blonds are not! Make sure you have that balance, like Selena’s color.”
Even though warmer tones are currently dominating, Capri adds that it does not mean it is just right for you–thus no need to give your platinum up just yet. “Every color needs to be thought about with every client, and every human is different,” she says. “From skin tone, to eye color, to underlying tones, all those things need to connect and that’s when colors look amazing.”
Bella Cacciatore is the attractiveness associate at Glamour. Follow her on Instagram @bellacacciatore_.