Family-centric pizza concept selects Dallas-based agency to help drive brand recognition and franchise expansion through public relations and digital marketing
Champion’s range of work for Happy Joe’s includes franchise growth PR, electronic advertising and new restaurant opening service. The agency has already begun generating positive coverage for the brand using national, local and trade media through its comprehensive tactical initiative.
“In my decades of working in the hospitality industry, I’ve partnered with hundreds of different vendors, but Champion is in a class all their own,” explained Tom Sacco, chief happiness officer, CEO and president of Dynamic Restaurant Holdings, LLC. “At Happy Joe’s, our franchisees’ success is our success and we are honored to partner with an agency that likewise believes that Happy Joe’s victory is Champion’s success.”
Happy Joe’s is the Midwest’s gift from “Happy Joe” Whitty, a trained baker who founded the iconic Happy Place concept in 1972. Happy Joe’s serves signature pizzas, creative sandwiches, delicious pasta and creamy ice cream. From its famous Taco Pizza to its Pan Crust, there’s something the whole family will love. To learn more about Happy Joe’s franchise opportunities, email Kat Davidson at KatD@drhnow.com or call 678. 485. 8413.
“I spent two weeks traveling around Illinois and Iowa with Tom and came away extremely impressed with both his fire and also the new potential for explosive growth,” said Champion Principal Eric Spiritas. “Our staff has just started its job, and we’ve already secured some great franchise prospects. We’re honored that Happy Joe’s has selected Champion as its PR and Digital Agency of Record, and we all look forward to celebrating many successes together in the years ahead.”
Founded in 2002, Dallas-based Champion ranks among the country’s largest and most acclaimed PR and electronic media bureaus in the foodservice area, representing such blue-chip federal brands as Raising Cane’s Chicken Fingers, Dickey’s Barbecue Pit, Dog Haus, Fazoli’s, On The Border, Logan’s Roadhouse and Taco John’s. The agency’s clientele spans a wide array of industries including high tech, automotive, consumer products, real estate and not-for-profits. For more information on Champion, such as a complete list of clients, visit championmgt.com.
About Happy Joe’s Pizza & Ice Cream
Founded in 1972 from Joe Whitty in Davenport, Iowa, Happy Joe’s dream was to make a restaurant concept that concentrated on serving America’s two favorite foods — pizza and ice cream — in a family-friendly, celebratory environment. Happy Joe’s has been owned and operated by Dynamic Restaurant Holdings Inc.. The family-centric pizza manufacturer has eight business and 34 franchise locations across the Midwest with more in the pipeline. To learn more, visit HappyJoes.com or follow Happy Joe’s on Facebook, Twitter and Instagram.